19 Jan 2024
5 reasons to book a bar or restaurant magician
Booking a bar or restaurant magician for your F&B outlets may not be feasible as many businesses are facing testing times in the current economic conditions. The high rents and manpower costs in Singapore and some cities are not helping.
Competition can be fierce and in China, Singapore, and Malaysia, customers are spoilt for choices with so many food choices. It can also be difficult to stand out from the crowd whilst attracting new customers, especially when people are being more frugal in how they spend their money and leisure time.
It may then seem pretty extravagant to invest in entertainment for your venue, but hiring a close-up magician can be a smart business decision.
What is a Bar & Restaurant Magician?
Close Up magic at the tables by Ming Da
A restaurant or roving magician will go up to groups of people at tables and perform short magic routines. They can also do so at the bar counter, and even mingle with the guests. The magic is usually performed while the diners are waiting for food, in between courses, or even while waiting in queues. Sometimes, magicians can even help move the diners to a different location to free up more table space.
So why book a magician for your restaurant and bar?
1. Bring in more customers.
Randy Huynh – Danang Professional Magician in a close-up magic show
A restaurant magician performing close-up magic is a unique and exciting attraction that can draw in customers. People are always on the lookout for novel experiences, and a magician performing right in front of their eyes can be a real draw.
- Imagine a group of friends looking for a restaurant to celebrate a birthday party, if your restaurant a unique experience for free, they would
- Even for a small corporate lunch or dinner event, they would prefer an F&B establishment with this unique entertainment.
Furthermore, the spectacle of having close-up magic often attracts crowds and can create an atmosphere of excitement, helping to create an unforgettable experience for customers.
A magical performance can help even on quieter nights. A midweek magic-themed night for instance will be something different and could attract a new regular clientele on that night.
2. Repeat Customers
Stefan Ebinger performing at the tables
A magician can help create a memorable experience for diners, and this leads to repeat customers. If they enjoyed the entertainment at a bar or restaurant are more likely to return and recommend the establishment to others. People will talk about what they have seen and if they loved being amazed they will want to come back and see more, maybe bringing friends and family along with them!
An experienced restaurant magician would leave the customers wanting more and promise new magic when they are back again.
When Kien was performing in a Japanese bar, the owner relied purely on word of mouth. Friends would bring friends who would then want to impress other friends. They got so popular that they had to get 2nd magician as the waiting time got too long for some patrons. It turns out to be a brilliant move. Not only the people were happy to get a bonus magic show while waiting (people have to pay to watch the show at the bar), they also bought more drinks as they stayed longer in the bar.
3. Free Marketing Opportunities
Having a magician is an effective way to promote your business. Just look at how many people take photos of their food and share them on Instagram! A lot of times, diners would request to take videos of the magic show after being amazed. (We welcome that!) We would remind customers of the restaurant’s social media channels so they would share these with their friends and followers on social media.
In addition, when you give such a valuable experience to diners, they are also more likely to leave a 5-star review on platforms like TripAdvisor, Google, and Facebook.
4. Affordable
Audience enjoying Close Up magic at the tables by – Ming Da The Charming Conjurer
Having a bar or restaurant magician is often more affordable than other forms of entertainment, such as bands or DJs. In a country like Singapore where every inch is money, you would want to maximise your table space to accommodate more customers.
A close-up magician can play in a variety of settings, from intimate tables to bigger crowds (sometimes we draw the tables together to even create conversations), so they are a great option for bars and restaurants. Roving magicians do not require a sound system, a stage, or even a table space.
5. Magic is popular!
Best of all, magic is really popular! Just look at TV Talent shows and magicians have been winning. David Blaine, Shin Lim, and Mat Franco have become household names. There are just so many different variations of magic that the audience keeps wanting more!
Hiring a close-up magician can be a smart business decision for bars and restaurants in today’s challenging economic climate. Choose a magician that suits your restaurant. For instance, in China and Singapore, some teahouses and Haidilao got Bian Lian masking changing artists since they are serving Chinese food. Look at your customers’ profiles and choose a suitable magician for your restaurant. A family-centric restaurant looking for a magician for their Sunday brunch would prefer a children’s magician who may be well-versed not only in magic but also in balloon sculpting.
Our exciting entertainment can help to increase customers, improve their retention, and boost revenue. Close-up magic can enhance the atmosphere and create unique marketing opportunities that can help promote the business